Nintendo SAN FRANCISCO Opens Its Doors to Bring Smiles to Guests of All Ages, Near and Far

Today, Nintendo welcomed its first guests to Nintendo SAN FRANCISCO – its second official store in the United States – with a grand opening ribbon cutting ceremony led by Nintendo of America President and Chief Operating Officer Doug Bowser.

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Located in San Francisco’s iconic Union Square at 331 Powell Street, Nintendo SAN FRANCISCO offers an immersive shopping experience designed to deliver smiles to visitors from all over. In addition to game systems and games, guests at Nintendo SAN FRANCISCO can discover exclusive products including accessories, apparel and home goods. More than just a store, Nintendo SAN FRANCISCO is a fun place to explore – whether you are local or visiting the area.

Read below for more information on Nintendo SAN FRANCISCO and the opening day festivities:

• Nintendo of America President and Chief Operating Officer Doug Bowser led the ribbon cutting ceremony, where he was joined by San Francisco Mayor Daniel Lurie. Saying a few words just before cutting the ribbon, Doug Bowser thanked the mayor and the city of San Francisco for a warm welcome into the community and likewise extended a welcome to fans and visitors of all ages to Nintendo SAN FRANCISCO.
• Those in the crowd of enthusiastic fans and special guests also experienced a surprise appearance by the Mushroom Kingdom’s own Mario.
• Photos from the event as well as images and video of Nintendo SAN FRANCISCO can be found on the official @NintendoStoreUS pages on X and Instagram. You can also visit the official Nintendo SAN FRANCISCO site or download the new Nintendo Today! smart device app for additional details and information.

Nintendo SAN FRANCISCO features two stories of merchandise from the Mushroom Kingdom to Inkopolis and beyond. Here are some of the things visitors can do when they visit the store:

• Explore Nintendo Store Branded Merchandise – The Nintendo collection features special multi-character artwork products including statue replicas, stationery items, and bags, as well as exclusive Nintendo SAN FRANCISCO-branded apparel.
• Discover A Wide Variety of Nintendo Products – Find apparel, home goods, toys and more (many only available at Nintendo stores) inspired by Nintendo game series, including:
  • Super Mario – Shop colorful goods inspired by Mario and the Mushroom Kingdom including blankets, kitchen canisters and apparel.
  • Animal Crossing – Bring the tranquil feeling of island life home with a wide variety of themed products, like tote bags, drinkware and loungewear for use in your daily life.
  • Splatoon – Stay fresh with the latest Splatsville gear, such as Aloha shirts and a backpack designed to look like your own ink tank!
  • The Legend of Zelda – It's dangerous to go alone, so join Link in your Hyrule Kingdom adventure, as you collect Korok-themed drinkware and Nintendo stores’ exclusive Triforce-themed clothing.
  • Pikmin – Uncover merchandise that invites Pikmin, mysterious plantlike creatures, to be a part of your everyday life with Pikmin-inspired vases and desk accessories.
  • Pokémon – Journey to the Pokémon section where you’ll find plush toys and collectible figures for Trainers of all ages.
  • Even more merchandise featuring Kirby, Metroid and other Nintendo game series!
• Snap a Photo – While exploring the store, keep an eye out for larger-than-life statues of Nintendo characters from franchises like Super Mario, Splatoon, The Legend of Zelda, Pokémon and more.
• Customize a Nintendo Switch – OLED Model System – The hardware customization kiosk display lets you create your very own customized Nintendo Switch – OLED Model system. Choose from different Joy-Con, wrist strap and dock colors for a customized system that will be ready for you to take home the same day.
• Play Nintendo Switch Games – Demo stations are available to dive into your favorite games on the Nintendo Switch system or discover new ones. You also have an opportunity to play on a giant gaming screen located on the lower level, which will also be used to air future Nintendo Direct livestreams, so you can tune in with other fans.
• Earn My Nintendo Rewards - Once inside, be sure to check in at the My Nintendo kiosk with your Nintendo Account information* to get an exclusive sticker for visiting Nintendo SAN FRANCISCO, plus 50 My Nintendo Platinum Points.

Warp Pipe Pass reservations** are required for entry today through May 18 and for select dates following the grand opening. Warp Pipe Passes are limited and available on a first-come, first-serve basis. For more information, visit: https://experience.nintendo.com/#/events.

And don’t forget to keep checking the @NintendoStoreUS pages on X and Instagram, which also serve as the source for the latest news on events, products and more at both Nintendo SAN FRANCISCO and Nintendo NEW YORK, the Nintendo Today! smart-device app*** and Nintendo SAN FRANCISCO site for news, photos, and updates. The ribbon has been cut, the doors have been opened, but the adventure is just beginning at Nintendo SAN FRANCISCO!

* A Nintendo Account is required to receive and redeem points. Terms apply: https://accounts.nintendo.com/term_point.

** A Nintendo Account is required to register for a Warp Pipe Pass. Terms apply. More information available here: https://en-americas-support.nintendo.com/app/answers/detail/a_id/47326/~/warp-pipe-pass---faq#s1q1.

*** Nintendo Switch Online membership (sold separately) and Nintendo Account required. Not available in all countries. Internet and compatible smart device required to use app. Data charges may apply. Terms apply. nintendo.com/switch-online

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario^™, Donkey Kong^™, The Legend of Zelda^™, Metroid^™, Pokémon^™, Animal Crossing^™, Pikmin^™ and Splatoon^™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch^™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.9 billion video games and over 860 million hardware units globally. From the launch of the Nintendo Entertainment System^™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

Note to editors: Nintendo press materials are available at https://press.nintendo.com, a password-protected site. To obtain a login, please register on the site.

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